Northerners servicing the North Coast for over 30 years · est. 1988
Three websites.
Three different years.
None of them this one.
A terminal operator checking whether a marine transport company is still current lands on this page and finds 2016 at the foot of it.
The group, read 30 July 2026
westcoastlaunch.com
West Coast Launch Ltd. — Marine transportation
1,710 characters on the front page
© 2016
mcleansshipyard.com
McLean's West Coast Launch Shipyard — Shipyard and terminal facility, 111 years
3,165 characters on the front page
© 2020
adventuretours.ca
Prince Rupert Adventure Tours — Grizzly and whale tours
10,349 characters on the front page
© 2021
All three were read directly from the foot of each site. They cross-link one another in small print, so the group is real — it is only the years that disagree.
Who you carry, in your own words
First Nations communities
Local terminals
Mining and energy sites
Inbound and outbound freighters
Those four lines say more about capability than a page of adjectives would, and they are the strongest thing on the site.
What the site currently holds
Notes
01
Three websites, three different years, none of them this one
This site is stamped 2016. The shipyard is stamped 2020. The tour company is stamped 2021. A terminal operator or a mining contractor checking whether a marine transport company is current finds a number ten years old at the foot of the page they landed on.
02
There is nothing to fill in
No form anywhere on the site. For a business whose customers are procurement people at terminals, mines and shipping agents, a request-a-quote form is not a nicety — it is the way that trade is transacted, and it is the difference between being on a bid list and not.
03
The whole site is seventeen hundred characters
Six pages of navigation over less writing than a single page of a brochure. Vessels, service area, capabilities and certifications are what a charterer needs before they call, and there is almost nothing there to read.
04
The three companies only meet in a footer
Transport, a shipyard and a tour fleet in one harbour is a genuinely strong position. At the moment each site mentions the other two in small print at the bottom, so nobody ever sees the whole thing.
What already works
Thirty-eight years, and a fleet
Established 1988, and still the leading marine transportation company on this coast. That is not a claim most operators can make.
The customer list is the credential
First Nations communities, terminals, mining and energy sites, and freighters inbound and outbound. Between them those four say more about capability than any page of adjectives would.
Three businesses, one harbour
Move it, service it, or show it to visitors. Very few operations anywhere can do all three from the same dock.
What would change
One year, generated, across all three sites
It is a single line of code repeated three times, and it removes the only thing on any of these pages that suggests a business has stopped.
A request-a-quote form on this site
Cargo, route, dates, contact. It arrives in the same inbox as now, but it arrives from procurement systems that will not pick up a phone.
Publish the fleet properly
Vessel, capacity, certification, what each one is for. That page is the whole sales conversation and it is currently a menu item.
Let the three introduce each other
Not a link in a footer — a line at the top of each saying what the other two do. It is the same harbour and it should read like one company.
Not covered by this concept: Quotations and rates · Vessel scheduling · Certification documents · Careers and crewing · The shipyard · The tour fleet